The thing that you always wanted
Most of the time, it's just too difficult. Only once you stopped, then you realized how hard it is to start again. So you force yourself not to want it, but it's always there. It will always be...
I can't believe people actually approved this. Wonder who made the call on this ugly redesign. Good try on the "default type" but really? that fucking square? really? Ill be much happier if it's a joke. Good job gap you failed big time!
Not long after I sent an email saying their new logo looks terrible, their customer service actually replied me as the following:
(Dear Oska,
Thank you for your email and for taking the time to provide your feedback on our new Gap logo.
We?ve had the same logo for over 20 years, and this is just one of the things that we?re changing.
We know our new logo has created a lot of buzz and we?re thrilled to see the passionate debates unfolding through Facebook,
Twitter and in other online communities! So much so that we?ve decided to engage the community to share designs.
We love our version, but we?d like to see other ideas as well.
If you?re interested, stay tuned to our facebook fan page at www.facebook.com/gap for more specific details in the next few days.
We genuinely appreciate your feedback, and hope that you will continue to share your valuable opinions.
If you have further questions or concerns, please feel free to call us at 1-800-GAP-STYLE, and follow the prompts to share your store experience.
We are available Monday through Friday from 9:00 a.m. to
9:00 p.m. and Saturday, 11 a.m. to 9 p.m. Please note all hours are indicated in Eastern Time.)
I just laugh at it.. you couldn't admit that you guys fucked up on this? hahaha..
and not long after a few days their customer service send another email:
(Dear Gap Customer,
Thank you for your e-mail regarding the new logo Gap recently introduced
on gap.com.
After hearing all of the feedback and after much thought, Gap will keep
its classic blue box logo. While last week we mentioned that we'd be
tapping into the outpouring of passion from customers for design ideas
and feedback, we realized this wasn't going to work. It wasn't the right
project for crowd sourcing. In fact, all roads were leading us to the
classic blue box.
We've learned a lot in this process and know we did not go about this in
the right way. Ultimately we have learned just how much energy there is
around our brand, hearing over and over that people are passionate about
the blue box. We want to continue this dialogue. We're committed to
reaching out to our very vocal community of customers so they can
participate in future creative projects.
In the meantime, the gap.com website will go back to our blue box logo
and for the holidays, we'll turn our blue box red for our seasonal
campaign.
Thank you again for allowing us the opportunity to address your
concerns. At Gap brand, our customers have always come first. There's
nothing more important to us)
Now that you see you fucked up? Don't ever do that again! That's right! Do not fuck with your logo
I mean.. life is full of shit..
but damn, j ur rite. the lonely nights are always the longest! (i wonder if thats true after i drink myself to sleep)
you wont get everything you want in your life but you always have to go after your dream..
if you really can live in a dream.. for real? maybe one day..
today is one of those nites.. those nites that it drives me krazy..
oh man.. beers one after another.. but.. it doesnt work.. now i have to hit on you! jameson.
dear jameson u are always my man! you solves everything!!!!!!!
really! i m weak sometimes and i need you. and tonite is one of those nites that i need you so bad!
cant help it.. you just taste so good and you are the solution to everything!
seriously i dono what to do if you are not here.

Another raining day in the studio..
It seems really close to the end of this project but yet.. far still..
i spend a whole day learning c4d.. its fun when you actually in the mood..
i even forgot my lunch time has passed.. its one of those days that you are in your zone
theres nothing behind it.. it just looks pretty & colorful.
i wouldnt use the word "design"
"effect" is probably better.
i wont be amazed if i see another pic like this..
its trash after all. if you know what a "design work" should be.

The billy bananas show at Jonathan Levine gallery -
The first day -
help to set up the show + dinner + beers = tired...
The day of the show -
make sure everything is ok, everyone is fine..
drink drink drink and drink
talk to ppl hand out cards meet more ppl talk more..
ps. met gym class heroes's travis. had a pic with him =D
most of the people don't know what's the difference between a con and a pro designer
the top designers are all about the ideals
its not about the outcome of their works, not about how good they can draw on computer
its all just FRESHY ORIGINAL ideas.
there are millions of people can do amazing works with photoshop, illustrator, maya, whatever program..
but there are not much people that has good ideas for design.
not much..
if the works is just looks cool, without any ideas in it..
its just garbage, maybe a illustration or a digital art?
Sealed (Apr 13)
Sealed (Apr 13)
Sealed (Jul 18)