March 17, 2008

In Rainbows by Radiohead



EMI (Radiohead前東家) 總裁說的一句話
“The recorded music industry … has for too long been dependent on how many CDs can be sold,” writes Guy Hands, EMI’s chairman. “The industry, rather than embracing digitalization and the opportunities it brings for promotion of product and distribution through multiple channels, has stuck its head in the sand. Radiohead’s actions are a wake-up call which we should all welcome and respond to with creativity and energy.”
“音樂唱片業…長久以來太倚賴CD的銷售數字了,” EMI總裁Guy Hands寫道. “這整個產業把自己的頭埋在沙裡,不願意去面對數位化與網路平台的行銷通路推廣機會. Radiohead的這項舉動,是一聲起床號,提醒我們該用創意與活力來回應這個市場了.”
    他指的是Radiohead在2007年10月10日所做的一種行銷唱片方式的革命,你可以直接到 Radiohead的官方網站, 直接下載來聽, 並且自己決定要掏多少荷包,很多人開始關注這種模式的獲利,有人認為這很烏托幫,有人視為一種像數位音樂產業的革命,因此當大家開始對實質的銷售量做文章,有人甚至做了統計分析報導,學院派馬上藉由數字會說話分析這名目上的行銷是沒有意義的,其實我想道理很簡單,即便像我這種他們的樂迷,我選擇的方式也是象徵性的付費下載(一英鎊),但是我也肯定的告訴自己,在實體通路上架那天,我依舊是會願意把它買回家放在我的CD牆上,不在意是否ipod裡面已經聽了數十回...
    今天Radiohead的價值已遠遠超過唱片銷售量,他們會如此被神格話也不單只是因為一張OK Computer,當然更不可能是中外藝人都樂於翻唱Creep,回顧過去他至今的歷史,無論《The Bends》的原音吉他,《Kid A》的迷離電子,《OK Computer》折衷搖滾與電氣分子,2+2=5的狂妄或是High and Dry的省思,深深影響了所謂的(post-radiohead)Travis, Coldplay,Muse...(容我大膽說這些天團都流了Radiohead的血液)
    然而就音樂面來看,這張概念性的精采絕對不下於他的行銷手法,細碎Electro節拍承先的15 Step裡,孩童嘻鬧聲是我認為In Rainbow裡面錄音下的最巧奪天工的一刻,到最後videotape空白鋼琴自溺的啟後,我再次被征服了..Bodysnatchers裡Jonny Greenwood的經典式飆悍的吉他配合THom的招牌神經質嗓音,豈止一個過癮可以形容!Reckoner那我再次回到There There的享受光景,第二片的Down Is The New Up彷彿是為了下半場到另一個意境裡的嚮導,Last Flowers讓我很難自他的世界裡面全身而退,而在裡面我認為最容易被忽視的神傷大作Videotape,看他的歌詞簡單到不必再為自己證明什麼,就能觸動我的每一個毛細孔,或者應該說他們還需證明什麼?
  Videotape
When i'm at the pearly gates
This'll be on my videotape
My videotape
Mephistopheles is just beneath
And he's reaching up to grab me
This is one for the good days
And i have it all here
In red, blue, green
In red, blue, green
You are my center when I spin away
Out of control on videotape
On videotape
On videotape
On videotape
On videotape
This is my way of saying goodbye
Because i can't do it face to face
I'm talking to you
Before...
No matter what happens now
I won't be afraid
Because i know today has been
The most perfect day i've ever seen

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Personal Category: 音樂と人 Topic: learning / reviews

Reply
  • 1樓

    1樓搶頭香

    妳相簿的東西
    都好有味道^^~
    很贊

    有空無聊的話可以來我無名亂

  • ajohngogo at March 24, 2008 09:56 PM comment | prosecute
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