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Generation Y is the generation following Generation X, especially people born between 1981 to 1992. People born in the early 1990s are also included, but have some characteristics of digital natives. The generation is defined as the children of the Baby Boomer generation.
Generation Y, like other generations, has been shaped by the events, leaders, developments and trends of its time.The rise of instant communication technologies made possible through use of the internet, such as email, texting, and IM and new media used through websites like YouTube and social networking sites like Facebook, Myspace, and Twitter,
may explain Generation Y's reputation for being peer-oriented and for
seeking instant gratification. This trend of communication is
continuing into Generation Z.
This generation is also sometimes referred to as the Peter Pan
Generation because of their possible penchant for delaying some of the
rites of passage into adulthood longer than most generations before
them. Those a part of Generation Y have pushed the acceptable
boundaries for full adulthood from their mid 20's to early 30's. One
can expect Generation Y to live at home, remain with a family or
children, and delay a full career longer than any generation before
them.
The Millennials/ Generation Y is sometimes called the "Trophy Generation", or "Trophy Kids," a term that reflects the trend in competitive sports, as well as many other aspects of life,
where "no one loses" and everyone gets a "Thanks for Participating"
trophy and symbolizing a perceived sense of entitlement. It has been
reported that this is an issue in corporate environments." Some employers are concerned that Millennials have too great expectations from the workplace and desire to shape their jobs to fit their lives rather than adapt their lives to the workplace. To better understand this mindset, many large firms
are currently studying this conflict and are trying to devise new
programs to help older employees understand Millennials, while at the
same time making Millennials more comfortable. For example, Goldman Sachs conducts training programs that use actors to portray Millennials who assertively seek more feedback, responsibility,
and involvement in decision making. After the performance, employees
discuss and debate the generational differences they have seen played
out"
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