4/28 NTU AWA
'Butter has now been replaced by margarine in Happy Pancake House
restaurants throughout the southwestern United States. Only about 2
percent of customers have complained, indicating that 98 people out
of 100 are happy with the change.
Furthermore, many servers have reported that a number of customers
who still ask for butter do not complain when they are given margarine
instead. Clearly, either these customers cannot distinguish margarine from
butter, or they use the term "butter" to refer to either butter or margarine.
Thus, to avoid the expense of purchasing butter, the Happy Pancake House
should extend this cost-saving change to its restaurants in the southeast and
northeast as well."
In this arguement, the speaker suggests Happy Pancake House (HPH) replace butter with margarine in the southeast and northeast United States. Its reason is that most of their customers in southwestern United States have not complained about the change. And some customers cannot distinguish margarine from butter. However, the argument is not convincible in 3 aspects.
First of all, the argument cites statistics about restaurants in the southwestern US, which indicates that only 2 percent customers complained about the change. But I don not know whether the statistics is representative or not. Maybe those who want to complain refused to participate in the market survey. Besides, the argument unfairly equates "do not complain" with "be happy with the change." I still cannot ruling out the possibility that some customers like butter more, but still they can accept margrin. Without knowing number of the samples, and the specific opinions from customers, it cannot convince me that customers in southwestern are happy with the change.
Secondly, though some customers cannot distinguish butter from margarine or some others refer margrin with butter, it still cannot jump to the conclusion that all customers are unware of the change. The argument wrongly assumes that characteristics of some members of customers to the whole group. Maybe some customers are already angry about margrine, but the servers do not notice that, or even conseal the truth. I need more information about the customers' attitude toward the change.
Finally, the argument suggest that based on the 2 assumption above, HPH should extend the change into southeast and northeast restaurants. Even if most of customers are satisfied with the change, the success in southwestern is not necesarily succesful in other places as well. Maybe residents in southeast and northeast request high-quality meals. In addition, margrine is not necesarily cheaper than butter in these places.
In sum, to strengthen the argument, I need more information about the market survey of butter and margrine. This includes the attitude and the opinion of customers of the HPH, as well as the exact cost of butter and margrine all over the US.
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More information should be needed
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