Dell -An example of an E-commerce success and its causes
Dell is one of the successful examples that using E-commerce to support the virtual company. Dell computer was founded by Michael Dell in 1984, while he was a student at the University of Texas Austin. Dell began by selling upgrades of IBM-compatible PCs and in 1985 began to sell its own brand of PCs. Dell had become the best personal computer seller in the United States. By 1999, Dell grew rapidly in the mid-1990s.
By now, Dell became a market leader that constantly growth because of its effective E-commerce strategies. Dell using the direct marketing strategies that focuses on direct sales to customer to eliminate the unnecessary intermediaries such as wholesaler and retailers. It able to cut down the retailer costs and makes the company better understand of the customer requirement. In the same time, Dell able to offer the cheaper price to the customer because of eliminates the unnecessary cost.
Besides that, Dell adopts the Just-In-Time system that only produces the new inventory if there is an order placed. It able to save inventory cost and avoid the inventory loses value before it can be sold. Dell also improves the relationship between all participants of supply chain to make sure that the good quality materials are provided by supplier on time and the computers ordered by the customer are delivered in a timely basic. Those are the reasons that Dell success to keep its customer from other competitors. The Factors that Dell becomes a successful company:
1. Buying convenience
You can buy the Dell computer in the online store anytime; anywhere by better understand of the products through the internet.
2. Secure shopping
You not need to worry when using credit cards paying online. Dell use industry-standard data encryption and positive identification technology to ensure your online transactions are safe & secure.
3. Always a cheaper price online
Dell always ensure that best price are offered to the customer when their using the online transactions services.
4. Mass customized products
Dell aims to meet exactly the needs of its customer by offering mass customized products over the internet.
5. Customer services
Dell builds the direct customer relationship with its customer to provide better customer services on sales and after sales. Nowadays, people can buy Dell computer over the internet which covering at least 80 countries. To compete with others, Dell also conducts its business in the physical world. However, most people still prefer the online shopping through Dell website.
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1樓
1樓搶頭香
Hi, nice to meet you all. The design of this blog is quite nice
and the background itself is also shown in a very
comfortable way. It consists of many useful information
which help me to have a better understanding in the E-
commerce.
haha...
nice to meet u..
Very happy to help u have more understanding in the E-commerce
Thanks for your support!!
2樓
2樓頸推
oh, now i know why Dell are so famous and sucessful. i just
bought a new one and very satisfy with the service.
3樓
3樓坐沙發
Thank you for introduction the Dell. And i can understand
why my friend online buy the computer. because Dell really
is best company.
4樓
福樓
Dell is quite good, but somehow my friend has been waiting
for 2 weeks to receive his new laptop. So, in my opinion,
straight away go to retail shop will be faster then buying
online.
5樓
專業的5樓
the layout and design of the site is very nice and
comfortable. information is quiet detail and the font size is
big enough but it seem like do not hav any hyperlink that
allow us to connect directly to the dell official website.
Overall, this website is very good.... bravo!!
okok..
we will appreciate for your advice
thank you^^
6樓
6樓
im agree with SmartRonnie... the colour make me feel
comfortable when i first visited this website...tq for
explaining so detail about the factors that make dell
success, its very useful for me in gaining more
understanding of Dell
7樓
7樓
i agree with Gavin opinion that buying at retail shop is more
better and faster. If there is any for changes, like upgrade
RAM, graphic, it will be better to purchase online.
8樓
8樓
Dell computer is very cheap and quality is very good ...
beside, it also has a remarkable customer service ... im
really impress with the ability of dell in lowering it cost which
lead to a lower price while preserving an high product quality
and features ... Btw, im oso one of the satistied dell user ...
9樓
9樓
hi, im pui pui, nice to meet u all. this page is very attractive
but try not to use blue font cos the effect of the contrast not
so good
10樓
10樓
Ya, buying online is conviniece which allows customer to
shop it at any time and any where. But, i still wondering how
Dell deal with the defective product?Sent back or sent to
retail shop?